A lot has been said about the eco – friendly fashion movement and its efforts and strategies to put an end to practices that harm the environment. However, we are not talking enough about the communities who were once affected by this global over industrialized world and we are definitely not doing enough to re build them.
Weaving social links within the Philippines indigenous female communities is what drives Viahera’s founder and designer Jeanny Buan. Having grown up in Cordillera, Philippines, she knows first – hand what it means to struggle every day for the bare basics and has made social responsibility, ethical practices and sustainable values her main focus within her design practice.
Viahera story begins in 2011 when Jeanny Buan moved to Canada. The beauty of this new environment sparked a love for traveling and hiking in the wilderness, but it also made her aware of the importance of preserving and sustaining our world. And so, as Jeanny traveled around the idea of Viahera was born.
“I chose the name Viahera, also spelled Viajera which means “Female traveller” in Spanish. This name is close to my heart as I am mixed race with a blend of Filipino, Spanish and Chinese”, Jeanny explains.
Fashion and Heart had the opportunity to sit down with Jeanny and this is a little snippet of what she told us:
Fashion and Heart: “You already told us about your passion for sustaining our environment but where does the drive to create a brand that fosters sustaining indigenous traditional crafts come from?”
Jeanny Buan: “In 2013, two disasters occurred which totally impacted my views on fashion and its implications for women and nature. First, typhoon Haiyan devastated Philippines and left over 10,000 people dead and shortly after the factory collapse in Bangladesh that killed over 1,000 employees. It made me think of a potential solution that can help women inspire other women to dress up without harming the environment. VIAHERA WAS BORN. Viahera is an eco friendly brand of handbags and scarves made by Indigenous women from my home country Philippines in Cordillera, Cebu, Negros and Basey; and accessories which are locally handmade in Saskatoon, Canada. Our aim is to back to the community.”
Fashion and Heart: “What are Viahera’s core values?”
Jeanny Buan: “Respect, commitment to the environment, giving back to the community, inclusion and creating opportunity.”
Fashion and Heart: “Can you tell us about your “giving back to the community” strategy?”
Jeanny Buan: “Viahera gives back to the communities where we do business and where our products are made. In Philippines we pay for the tuition, monthly allowance and one extra curricular activity for three grade 7 Viahera scholars; we pay fairly to the weavers who are making the products, we raise awareness about weavers from Philippines in social media and we have an Annual giving- For the whole month of January and February, where proceeds from the sale of any pink product (wallet, handbag, headband, coin purse or scarf) goes to the Red Cross Pink Day program (bullying prevention education). In Canada we focus on the importance of immigrant inclusion and creating opportunity by employing skilled refugees or new Canadians that can help them gain confidence and experience in the Canadian workforce.”
Fashion and Heart: “How are these values connected with your upbringing in the Philippines?”
Jeanny Buan: “I was able to finish my education through scholarships and I feel that I have the moral obligation to “pay it forward” and provide students the same opportunity that I had when I was a child. In terms of respect, my family, being mixed race, treated everyone with respect regardless of how they looked like or what language they speak. I owe it to my family for raising me to look beyond skin colour. In regards to the environment, I grew up not having much, we only had water from the tap three times a week so we would fill big tanks with water to have enough supply for the whole week. Some of my neighbors did not have electricity, we “re-used, reduced and recycled” so caring for the environment came naturally to me.”